Until closing in 2014, Play On Words was a bunch of word nerds with corporate credentials, who had banded together to create killer copy and escape the cubicle. Collectively, the Play On Words team had decades of national magazine and newspaper experience. We had worked in a wide range of industries, covering an even wider range of topics—from fashion, beauty, and art to food, beverage, and business…as well as a lot of stuff in between.

We just loved to play with words, no matter the genre, topic, or medium. We blogged, we Tweeted, we wrote articles and brochures, we scribbled on sidewalks with chalk. We were perpetually thinking and imagining and jotting stuff down.  (Still are, really.)


Each member of the Play On Words team was an expert, and founder Sarah Daniels was no exception.

Sarah Daniels has a portfolio that spans a wide variety of media. Her career began in the academic arena, where she served as senior editor of educational products for a certification company. She later went on to become the executive editor of a community newspaper, which earned her the San Fernando Valley Business Journal’s “Rising Star of the Year” award. Then, Sarah acted as the publisher of a national apparel publication and executive editor of a luxury goods magazine and website.

Sarah graduated magna cum laude from the University of Southern California with a Master of Professional Writing and secured the sole scholarship for Stanford University’s Professional Publishing Program. She served as an adjunct professor at Woodbury University, a chapter president of the Editorial Freelancers Association, and a member of the communications board of the National Association of Women Business Owners-Los Angeles.

Academic and corporate accomplishments aside, Sarah is pure personality and adventure. She’s the first to host a theme party with her enviable network of friends and colleagues or take a night class on an unfamiliar topic. She’s the kind of girl who gets her material from living life to the fullest. Sarah and her editing pen are constantly painting the town red—one misplaced apostrophe at a time.